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Service 6

Digital Presence and Care Channels

Building institutional websites and organizing digital patient-care channels, for healthcare institutions that need to bring order to their digital presence.

Medical practices Clinics Laboratories Specialty medical centers

Subservices in this area

2 subservices
6.1

Website Creation for Healthcare Institutions

For institutions that don't yet have a web presence and need their first institutional site.

6 to 8 weeks

What's included

  • Assessment of current institutional positioning and messaging.
  • Definition of a sitemap tailored to a health center: home, clinical services, medical staff, contact and location.
  • Writing institutional copy with correct clinical terminology.
  • Site design and development, with a structure tailored to the institution.
  • Setup of a contact form and a blog or news section, when applicable.
  • Site launch and team training so staff can update content independently.

What we deliver

  • A working institutional website.
  • Published institutional copy.
  • A user manual so the team can update content on their own.

Expected results

A clear, well-organized institutional message, service information the patient can understand, and a working site the institution can maintain on its own. The site can be built on professional templates or with a custom design from scratch, depending on budget. Includes 30 days of post-delivery support for bug fixes and adjustments.

What's not included: this service is designed for institutions with no prior website; renewing, migrating or redesigning existing sites falls to specialized agencies. It also doesn't include hosting or domain costs (the client contracts and owns these), advanced integrations (online scheduling, patient portal), or legal review of advertising content.
Duration: 6 to 8 weeks  ·  Investment: quoted based on sections and design type
6.2

Optimization of Omnichannel Virtual Care Channels

For institutions that receive inquiries across multiple channels and need to organize them.

6 to 10 weeks

What's included

  • Assessment of current care channels and measurement of response times per channel.
  • Identification of bottlenecks and lost inquiries.
  • Design of care workflows per channel with clear escalation criteria.
  • Definition of WhatsApp's scope as an administrative channel (appointments, reminders, general information).
  • Design and setup of WhatsApp Business configuration: welcome messages, option menus and quick replies.
  • Configuration of automated messages clarifying business hours and the right channel for warning symptoms.
  • Design of response templates for frequent inquiries and team training.

What we deliver

  • A care-channel map with escalation criteria.
  • WhatsApp Business setup with quick replies and menus.
  • Documented response templates by inquiry type.
  • An operating manual for the virtual care team.

Expected results

Response times per channel

−50 to −60%

Unanswered inquiries

−60 to −80%

Appointments lost due to poor communication

−30 to −50%

Patient satisfaction

+10 to +25 pts

What's not included: defining clinical care criteria or enabling the channel for clinical consultations. WhatsApp and digital channels are set up as administrative channels; any clinical use requires the professional judgment of the institution's medical team.
Duration: 6 to 10 weeks  ·  Investment: quoted based on channels and volume

Need to combine more than one service?

Our services can be contracted independently or combined. Tell us about your case in a free initial conversation.